Voice projects are an unavoidable part of business advertisements. Business always needs advertisements to create consumers. The main motto of advertisements is to specify what the business has to offer to its customers in a proper and legible way. There are many formats of advertisements like printed form, visual media, voice form and web form. Out of the above specified four forms of advertisement, the last three forms cannot be considered of top quality without voice description. Choice of the voice for the script of the advertisement has to be impeccable with its character casting to attract the most number of people. Voice over casting is important because, you won’t get the attention of audience if the voice you chosen does not have the punch to attract people. The voice should intimately match with the characters and the mood of the visual being displayed. It is very important for a business advertisement project to have its characters and their voice to be in perfect synchronization to deliver proper results which may boost the business establishment.